Cause-ing Creativity: Say No to Alcoholism

If you are a nonprofit, there is a simple way to UP your social media awareness efforts. It isn’t easy to break through the clutter, but getting creative has the potential to make the required difference for your presence online. Non-designer tools like Canva and Spark Post, among a host of others, provides the creative […]

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How are nonprofits failing themselves on Social Media?

Not using Social Media wholeheartedly! What is the one thing no one has to waste? Time. Why would you open an account and not get serious on the platform? Many nonprofits still have a very negative view of social media platforms. Mostly because they are fearful. The fear of the unknown can turn into a […]

What does the ‘Father of Virtual Reality’ say about Social Media?

Lanier cites two reasons why people need to delete Social Media: For your own good For society’s good Why for self? He says, the algorithms subtly manipulate you by watching everything that you do constantly. It sends you changes in the media feed to adjust to an advertisers liking. If we get off that, we […]

5 Tips for Social Media Career Aspirants

I asked a couple of mid-senior Social Media Strategists in India to respond to five questions on Social Media as a career option. If you are a fresher, love interacting with people, and believe in the power of digital, Social is your thing! Why choose Social Media Communication as a career? A key requirement in […]

3 reasons for nonprofits to get Social

I asked a nonprofit leader about what he got out of his street rallies he organised off and on. “Nothing substantial.” he said. He invites the local media, but they prefer to receive a note with photos, which may or may not result in a photo with a caption in one of the supplement papers. […]