Which is better for brands, Traditional Media or Social Media?

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]

Build Your Team | 3 Essential Tips for Employee Volunteering (1/3)

Getting employees to volunteer for your CSR events can be extremely challenging, and stressful. 40-50 hours in office a week should never be all about work. We are humans, remember? Sometimes we forget, thanks to technology which is enabling us to do more. Work never stops. We need to stop, to recharge. I’d like to […]