What is Public Relations?

The last decade has seen quite a transformation in the public relations and communication function. The fundamentals remain, mediums have either enhanced or evolved. What is public relations? How easy is it to explain to others? “Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or […]

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Which is better for brands, Traditional Media or Social Media?

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]

5 Tips for Social Media Career Aspirants

I asked a couple of mid-senior Social Media Strategists in India to respond to five questions on Social Media as a career option. If you are a fresher, love interacting with people, and believe in the power of digital, Social is your thing! Why choose Social Media Communication as a career? A key requirement in […]

6 Lessons from Two Blind Men

It takes mind and HEART to make a job work for you. Careers are pointless if you aren’t living life. Facing fears need the right attitude. Read to know more…

Build Your Team | 3 Essential Tips for Employee Volunteering (1/3)

Getting employees to volunteer for your CSR events can be extremely challenging, and stressful. 40-50 hours in office a week should never be all about work. We are humans, remember? Sometimes we forget, thanks to technology which is enabling us to do more. Work never stops. We need to stop, to recharge. I’d like to […]