Cause-ing Creativity: No Smoking

A play on the word ‘Cigarette’ to warn the user or potential user that smoking will be regrettable. Words are powerful, and anomalies such as these help with recalling messages that matter. Additional post copy on latest statistics help with driving the message. These images I’ve shared in my last two posts can all be […]

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Cause-ing Creativity: SmoKing or a Slave?

This creative may seem slightly far-fetched, nevertheless, the point is to drive home the message that Smoking in essence is a form of slavery. You are no more a King of your life, but a Slave. What does slavery entail? Abject subjection of an individual to a form of work they are unable to be […]

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Cause-ing Creativity: Smoking kills

Tobacco causes 1 death every 6 seconds. Let the above statistic sink in. The rate of consumption has only increased over the years. An Indian Council of Medical Research (ICMR) report says that use of tobacco accounts for about 30% of all cancers in men and women in India. Cancer of mouth is most common […]

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