What is the key to good mental health?

Better mental well-being, mental health, whatever anyone wants to call it, requires honesty and trust. Both come only with Truth. How many are willing to stick to the truth at the workplace? Those who live in constant fear of losing their jobs mostly fail to speak the truth. When employees feel a threat, whether there […]

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What is Public Relations?

The last decade has seen quite a transformation in the public relations and communication function. The fundamentals remain, mediums have either enhanced or evolved. What is public relations? How easy is it to explain to others? “Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or […]

Which is better for brands, Traditional Media or Social Media?

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]

3 reasons for nonprofits to get Social

I asked a nonprofit leader about what he got out of his street rallies he organised off and on. “Nothing substantial.” he said. He invites the local media, but they prefer to receive a note with photos, which may or may not result in a photo with a caption in one of the supplement papers. […]