How are nonprofits failing themselves on Social Media?

Not using Social Media wholeheartedly! What is the one thing no one has to waste? Time. Why would you open an account and not get serious on the platform? Many nonprofits still have a very negative view of social media platforms. Mostly because they are fearful. The fear of the unknown can turn into a […]

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What is the key to good mental health?

Better mental well-being, mental health, whatever anyone wants to call it, requires honesty and trust. Both come only with Truth. How many are willing to stick to the truth at the workplace? Those who live in constant fear of losing their jobs mostly fail to speak the truth. When employees feel a threat, whether there […]

What is Public Relations?

The last decade has seen quite a transformation in the public relations and communication function. The fundamentals remain, mediums have either enhanced or evolved. What is public relations? How easy is it to explain to others? “Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or […]

5 Tips for Social Media Career Aspirants

I asked a couple of mid-senior Social Media Strategists in India to respond to five questions on Social Media as a career option. If you are a fresher, love interacting with people, and believe in the power of digital, Social is your thing! Why choose Social Media Communication as a career? A key requirement in […]

5 Tips For A Successful Career In Public Relations

If you are looking to pursue a future in Public Relations, then you will find this Post very useful. I’m sharing 5 important aspects that are often taken for granted in the pursuit of getting things done. I’ve seen many newbies forget these basics and end up burning out within a year or two. BUILD […]

3 reasons for nonprofits to get Social

I asked a nonprofit leader about what he got out of his street rallies he organised off and on. “Nothing substantial.” he said. He invites the local media, but they prefer to receive a note with photos, which may or may not result in a photo with a caption in one of the supplement papers. […]