Which is better for brands, Traditional Media or Social Media?

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]

Inspire Hearts, and Minds | 3 Essential Tips for Employee Volunteering (2/3)

Building a core team is a consistent process. It does not end with having 10-15 employees on board. It’s only the beginning. Apart from sustaining the current team, you need to ensure they are willing to mentor future core members. The Employee Experience needs to be fulfilling for volunteers to make that transition. They need […]

Build Your Team | 3 Essential Tips for Employee Volunteering (1/3)

Getting employees to volunteer for your CSR events can be extremely challenging, and stressful. 40-50 hours in office a week should never be all about work. We are humans, remember? Sometimes we forget, thanks to technology which is enabling us to do more. Work never stops. We need to stop, to recharge. I’d like to […]