Poem: God is in control

The beauty of creation I wish I was a poetI would write a cloudThe beauty of creation How they live out loud The picturesque skiesPaint stories untold How they all fit togetherColours, bright and bold The vastness of it allStirs my heart and soulThere is hope in the heavens God has everything in control

Every city you travel to has its unique story. This is not a story, it’s just a scribble on Kolkata’s world famous Yellow Taxi.

I love this photo, the colours are so refreshing. It was a random shot using my iPhone 8 Plus, while in a fast moving car. Never in my life thought this would come out so clear. Slight editing using Instagram helped me sharpen it. Kerala is beautiful, a photographers delight. I love how they manage... Continue Reading →

How to engage volunteers as a small nonprofit?

With so much already to do, managing more people feels impossible. When you are already mentally, emotionally and physically invested to build your core programs, handling volunteers becomes an impossible ask. You gotta do what you gotta do! There is hope. Get one volunteer who loves what you do and train her on the opportunities... Continue Reading →

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo... Continue Reading →

5 Tips for Social Media Career Aspirants

I asked a couple of mid-senior Social Media Strategists in India to respond to five questions on Social Media as a career option. If you are a fresher, love interacting with people, and believe in the power of digital, Social is your thing! Why choose Social Media Communication as a career? A key requirement in... Continue Reading →

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