Everything You Ever Wanted to Know About Marketing Communications

Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem. In a startup, the first pass of understanding Audience, Message, Media, Messenger can only be done with the founders/CEO engaged. Steve Blank Article on Medium Advertisements

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How to engage volunteers as a small nonprofit?

With so much already to do, managing more people feels impossible. When you are already mentally, emotionally and physically invested to build your core programs, handling volunteers becomes an impossible ask. You gotta do what you gotta do! There is hope. Get one volunteer who loves what you do and train her on the opportunities […]

Which is better for brands, Traditional Media or Social Media?

According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]