Insights for nonprofit organisations working with Corporations.
Don’t miss these three essentials to nonprofit communications success!
According to Mark Ritson, Marketing Professor, a 30-60 sec video on TV during Super Bowl in reality has more reach than Social Media shares and Impressions. Take a look at this video where Mark shares his findings on how really effective social media metrics are compared to traditional media. He shares an example of Oreo […]
I asked a couple of mid-senior Social Media Strategists in India to respond to five questions on Social Media as a career option. If you are a fresher, love interacting with people, and believe in the power of digital, Social is your thing! Why choose Social Media Communication as a career? A key requirement in […]
Companies are made of people. No people, no company. Treat them like your own.
As a newbie Corporate Social Responsibility (CSR) professional a few years ago, employee volunteering was a key area for me to manage. Then, working for a stellar, global organisation, the experience gave me a few insights into the world of Employee Volunteering. There are different types of employee volunteers. Here are four types which were […]
‘Hustling’ sounds good, but it won’t leave you feeling too good in the long run. I was glad to see an article that calls out this lie perpetrated by poor leaders to get vulnerable employees working like slaves. This is the truth – “The tech industry romanticizes dedicating your life to your job by disguising […]