What is Public Relations?

The last decade has seen quite a transformation in the public relations and communication function. The fundamentals remain, mediums have either enhanced or evolved. What is public relations? How easy is it to explain to others? “Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or […]

What does the ‘Father of Virtual Reality’ say about Social Media?

Lanier cites two reasons why people need to delete Social Media: For your own good For society’s good Why for self? He says, the algorithms subtly manipulate you by watching everything that you do constantly. It sends you changes in the media feed to adjust to an advertisers liking. If we get off that, we […]