The last decade has seen quite a transformation in the public relations and communication function. The fundamentals remain, mediums have either enhanced or evolved.
What is public relations? How easy is it to explain to others?
“Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.” – Hubspot Blog
PRSA defines Public Relations as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Here’s a detailed article on Public Relations that students and freshers can learn from on Influence and Co blog.
Public Relations helps shape the mindset of the public in favour of the organisation. It’s the torchbearer of truth for every organisation. Presenting the correct view to enable positive exchange between the organisation and the public.
A key part of Public Relations is Media Relations that helps bring the message to the public. Media Relations was traditionally Press Relations. With social media and blogging, it’s gone beyond. PR professionals now have the tools to use their own channels to promote their work or build on client stories. Using these channels effectively will determine success.
Public Relations and Communication creates conversations, connects people and sustains trust for organisations and individuals. Strategic decision making, building messaging frameworks for consistency and quality, executing tactics effectively and developing long term relationships are some of the big picture views of the profession.
Communications Conversations has predicted the top skills PR professionals must have in 2022. Read more at: https://publicrelationssydney.com.au/skills-a-pr-pro-of-the-future-should-have-in-2022/
- Blogger outreach
- Copywriting for advertising
- Video production
- Manage digital content
- Create and curate on social media
Traditional media is now a more focused and deeper exchange for practitioners. With multiple avenues to promote content and build connections with a larger audience, the future of public relations look promising.