Here’s an excerpt from the article; Link shared below.
“What It All Means
With such momentous potential changes over the horizon, digital marketers should begin considering how they can build upon current strategies to align with future possibilities.
For starters, here are a few quick ideas:
- Competitive Intelligence: Create a report of brands like Genius that are turning the tide against search engine giants. Be sure to take detailed notes of what their marketing strategy.
- Advertising: Utilize the full demographic targeting capabilities of platforms like Google Ads and Facebook Ads. Additionally, leverage their split testing capabilities.
- New Demographics: Be on the lookout for new geo-targeting capabilities on platforms like Google as more and more people from around the world gain access to the internet.
By conceptualizing and executing plans based on tomorrow’s landscape – today – we can capitalize on the entire life cycle of a digital marketing trend.”